Goplan 2.0 logo creation process

gmorais on June 29, 2009, Comments (24)


Goplan had a facelift a few weeks ago with the launch of v2 and we thought it might be interesting to tell you guys about the creative process behind the new logo.

The first thing we had to do was come up with the new logo idea, so I sent an email to everyone at WBS asking them to write down at least five objects/images they associate with Goplan. The results were pretty interesting.


We had a good number of answers but some stood out. The most chosen were checklist, post-it notes, blueprint, blackboard and briefcase. This ended up working great – we got a bunch of great ideas of where to go with the new identity.

When that was done I needed to get all the ideas on paper to start thinking what might work best. After sketching a few of the ideas, a really good one came to my mind. The concept was: two different images, one for each part of the name: Go+Plan. This way people could read the logo and see the name without the text. It was simple, efficient and I really believed it might work.


The next step was picking the best concepts for each of the words. For “Go” it was easy, a cool checkmark would do just fine. For “Plan” i looked at the pool of ideas from the survey and decided that the blueprint would probably work best.

I grabbed my stuff and rushed to the office to share the concept with everyone. They liked as much as I did which was great! The hard part was over and now I had something concrete to work on.

I started drawing a few blueprints but got to a point where a bit of inspiration would do wonders, so I searched for “blueprint” on Compfight [1] and got a few nice results. When I thought I had a good starting point i opened up Illustrator and began to work on the final logo.

The first thing i started working on was the blueprint. I did a simple 2d blueprint with some diagrams, then i used the 3d>rotate tool to give it some depth.


After some tweaks on that i started working on the check-mark and I thought the best was giving it a smooth 3d effect. Just like the blueprint, i made a 2d version first, but now i used the 3d>extrude&bevel tool to create the 3d look.


I combined the two elements and voilá:


Then it was time to pick a good font to match the blueprint and check-mark icon. I ended choosing ITC Officina Sans from ITC. I felt the 3D look from the check-mark was fine so i did the same thing to the font.


Combining all the elements this was the final result:


So now after finishing the logo, i moved on to create the icons and some extras. To create the icons i saved the blueprint+checkmark in a few different sizes and opened them in Photoshop to tweak the smaller ones.


Notice that the smaller icons are different because in smaller sizes the logo was too complex so i change it to a simpler version and I think it worked nice.

Then i made some different versions of the logo as you can see below.


And that was that, hope you find this post useful and don’t forget to give us your feedback, we really value it.

[1]: Compfight is a great tool to look for stuff on Flickr. I highly recommend it if you’re a creative and need a little extra inspiration (and who doesn’t?).


Awesome post.
Nothing more inspiring than hearing other people’s creative process (yes, even more than Compfight :p). I do like the logo even though I’m kind of “unsure” about the 3D font: it seems to get weird rendering most of the time… :/ Looks nice on that image where you show the arrow from flat to 3D; looks “pixely” everywhere else (blame antialias). :(

Again, great post. Thank you for sharing.
Kudos WBS.

~Levi F.

Thanks for the compfight plug! And the insight into your identity process.


[...] brand identities, particularly for web applications. Make sure you don’t miss the post. Click here to read it. View/add comments on this entry Something to [...]

Thank you for sharing your process. Its always nice to have a concept or idea that flows somewhat easily. Getting stuck in the proverbial creative block is not a good think. Thanks for the compfight link as well. Ill have to bookmark that site as well.

It was interesting seeing your process and I assume you use CS4 for the 3D effects. The only icon/logo I don’t like is the one with the heart … it just doesn’t mesh well, or even match with the check and x.

I have been wondering on how to make blueprints though, and you helped me out a bit. :P

Nice write up!

The logo with the heart was updated :)
You can check it out and other Goplan related screenshots at

[...] [...]

[...] Goplan 2.0 Logo Creation Process [...]

[...] Goplan 2.0 Logo Creation Process [...]

[...] Exemplo: Goplan 2.0: logo creation process [...]

[...] [...]

Great tutorial. Just wondering what are the bevel and extrude settings you used for the text?

[...] Goplan 2.0 Logo Creation Process [...]

[...] Goplan 2.0 Logo Creation Process [...]

[...] Goplan 2.0 logo creation process [...]

Nice tutorial. I like your creation process.
Thanks for sharing.

[...] Goplan 2.0 Logo Creation Process [...]

[...] a Grungy Circular LogoCreating a Crazy Cool Logo DesignSwan Logo TutorialDesigning a Pharmacy LogoGoplan 2.0 Logo Creation ProcessAdvertisement [...]

The Icon works great for too :)

We are LogoProDesign as a Creative Logo Designer, We checked your artwork collections. Those are amazed us. Thanks for that type of good work collections. We regularly checked your website for good artwork example.

David Thomas

Thanks for sharing! Interesting process.. It really helps a lot! Thank you!

[...] Goplan 2.0 Logo Creation Process [...]

[...] 13. Goplan 2.0 logo creation process [...]

Sorry, the comment form is closed at this time.